How to check the popularity of keywords in Google?

The popularity of keywords is one of the most important elements to consider when positioning a website in search engines.

Well-chosen keywords are the first step, before performing optimization. The right keywords can translate into more traffic and potentially more customers. Checking the popularity of keywords is therefore crucial to the success of any website.

Google Ads tool – Keyword Planner

To use the tool, it is necessary to set up an account in Google Ads with an active ad campaign. The tool allows you to determine the number of searches for a given keyword per month. Rather, the tool is designed for advanced users and allows you to check multiple keywords or keyword phrases simultaneously and export the data directly to Google Spreadsheet.

Checking keyword popularity with an SEO tool

A much easier way to check keyword popularity is to analyze keywords using special SEO tools. The DiagnoSEO (Keyword Popularity) tool allows you to quickly and easily determine the popularity of keywords. The tool also provides information on the difficulty of a word and its search trend over the year. This allows you to choose those keywords that are most important for your industry and focus on optimizing them. It is advisable to choose tools that will allow you to get as much information about keywords as possible. Such is the DiagnoSEO tool, which you can try for free.

To check the position in the “Keyword popularity (search volume)” tool from DiagnoSEO, you need to:

  1. Go to
  2. Enter the keywords to check (one per line). You can check up to 1,000 words at one time.
  3. Press the button to check the popularity of keywords.

That’s it! The results in the table will appear after a while.

Checking the competition for keywords – determining the difficulty of achieving a high position

It is also important to check keyword competition. This will help you determine how difficult it will be to achieve a high position in the search results for a given keyword. The more websites compete for a given keyword, the more difficult it will be to achieve a high position. Therefore, it is important to choose keywords for which the competition is low.

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