Category: On-page SEO

How to check the popularity of keywords in Google?

Well-chosen keywords are the first step, before performing optimization. The right keywords can translate into more traffic and potentially more customers. Checking the popularity of keywords is therefore crucial to the success of any website. Google Ads tool – Keyword Planner To use the tool, it is necessary to set up an account in Google

How to Do a Competitor Analysis for SEO?

SEO Factors - Competitors Analysis

Checking what SEO data your competitors are using from the top 10 and implementing the missing improvements to be simple and effective to enter the position of the optimized page. What factors are worth paying attention to? Below is a list of the top 10 factors to consider when analyzing your competitors. Domain age It

What Is TF IDF and How It Can Improve SEO?


What is TF IDF? TF IDF comes from the English language. TF stands for term frequency. IDF stands for inverse document frequency – the inverse frequency of a word in documents. It is a method of calculating the weight of words based on the number of times they occur. Let’s simplify: TF IDF informs about